February 1797 · Orizaba, New Spain
It all begins with a document. The marriage of Don Alonzo Rego, native of Santiago de Goiriz, Bishopric of Mondoñedo, Kingdom of Galicia. Merchant. The first line of the lineage is written in the parish records of the Church of San Miguel. Verifiable. No mythology.
Marriage certificate, Parish records, Church of San Miguel
Santiago de Goiriz, Mondoñedo, Galicia
Merchant
Seven generations of documented tastes.
Alonzo Rego arrives in Cádiz from Galicia. He sets up a business "more like an apothecary than a warehouse": preserved fruits, vinegars, flavored oils, pickles, wine-based preparations.
He marries María Dolores Ovieza in Orizaba, Veracruz, New Spain. Marriage certificate preserved in
Diocesan Archive of Jalapa, digitized by FamilySearch.
Ismael Rego y Salcedo formally established Zales & Rego, inheriting the company name and the apothecary vocation of his ancestors.
Successive generations maintained the tradition through Spain's most turbulent decades, preserving the formulas in parish records and family notebooks.
Seventh generation. MIAPUCCIA SL established. IFS food certification obtained. The catalog is renewed for today's luxury market.
Producer-curator model. 60% own production, 40% selection of exceptional creators. Distributed to the most discerning tables worldwide.
"The story of Zales & Rego is not marketing mythology. It rests on a single verifiable document: the marriage certificate of Don Alonzo Rego, preserved in the parish records of the Church of San Miguel, Orizaba, Veracruz, New Spain. February 1797.".
WHAT DIDN'T CHANGE IN SEVEN GENERATIONS
No product arrives without someone having personally chosen it. The catalog doesn't grow on its own. It grows when we find something that deserves to be there.
We know where every item we sell comes from because we went to see it. We don't buy references. We buy production decisions.
Carmen Rego upheld it in the post-war period when yielding was easier than resisting. She didn't do it out of pride. She did it because she knew that the day you lower your standards, you are no longer who you were. That day has not come. And it never will.